Ad industry confesses its juiciest secrets

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If you have a burning secret about how much you hate your job, the time you slept with your boss’ wife, or what really happened on that shoot in Vegas, look no further – your secret is safe with Picasso Pictures, who’ve decided to give everyone a chance to release any inner musings.

For the project, Your Secret is Safe, Picasso sent out self-addressed postcards to their associates. These postcards could be filled out

Whistler Film Festival: Packing Up; Princess; Gang

Whistler Film Festival: Packing Up; Princess; Gang

Each of these three spots, one directed by Tokyoplastic and two by Jeff Low, comes with a shocking twist.

Guinness: Rugby World Cup Idents

Guinness: Rugby World Cup Idents

This advert ingeniously plays with optical effects. The dark colour of Guinness and its unique

Picasso boasts weareseventeen

Picasso boasts weareseventeen

Directing duo signs in London's Soho

Picasso Pictures adds Laundry! to roster

Picasso Pictures adds Laundry! to roster

Picasso Pictures adds Laundry! to roster

Jens & Anna brush with Picasso

Jens & Anna brush with Picasso

Directing team announced at company

White Rabbit out of hat

White Rabbit out of hat

Directing trio forms with Jon Park

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