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JWT NY takes to the stage for Macy’s

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This holiday season JWT New York and Macy’s will be encouraging schools across the US to break a leg with their original musical for the Christmas tale Yes, Virginia.

Based on a true story from 1897 of a young girl who wrote to a newspaper to ask if Santa Claus was real, Macy’s brought the Yes, Virginia story to life back in 2009 with a 30-minute animated short. And this year the brand has

Macy's: Manifesto

Macy's: Manifesto

Set in the clouds, way up in the sky, a door opens to reveal a

Macy's: Backstage

Macy's: Backstage

It's all happening backstage at Macy's as this Framestore NY spot shows helmed by Augustus

MACY'S SAY YES VIRGINIA

MACY'S SAY YES VIRGINIA

Macy's expand their Believe campaign with animated holiday special

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