Self-Consuming Ice Cream Fun Days

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The question is, if you were made up of delicious ice cream, would you eat yourself? Well, “yes, you would,” according to director Doug Garth Williams. The interesting California-based director was recently commissioned by start-up Philadelphia-based brand Little Baby’s to direct a campaign for its ice cream with a completely open brief – and the result is quite something.

Featuring an actor covered in what appears to be ice cream, the first of two spots, Love

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