Bites from the Big Apple

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shots 134 is out and in this latest issue New York-based marketing agency Campfire graces the US section with its innovative techniques. Here we give you a taster of the shop’s philosophy with a preview of our interview.

NYC agency Campfire may or may not be a name familiar to you, but odds are on that you’ve been lured in by one of its marketing campaigns. The masterminds behind the launches of HBO shows

Carbonite: Wedding

Carbonite: Wedding

The warning signs are there for this couple in Tomas Jonsgården's commercial. But will it be too little too late?

Addys 2012: The Sneeze

Addys 2012: The Sneeze

Everyone who works in advertising is obsessed with advertising, but thanks to the Addys, obsession has its place.

Subaru: Jackknife

Subaru: Jackknife

If you've never seen a dog jackknife a motor vehicle now's your chance in The Hoffman Brothers' funny commercial.

The Cosmopolitan of Las Vegas: Let Me Go

The Cosmopolitan of Las Vegas: Let Me Go

A guy gambles on a girl and gets more than he bargained for in Steve Ayson's poolside spot for the Vegas hotel.

Kayak: Brain Surgeon

Kayak: Brain Surgeon

Station's Harold Einstein is the brains behind this funny spot out of NY, which stars a clever, productive surgeon.

Target: Colour Changes Everything

Target: Colour Changes Everything

Let Smuggler director Filip Engstrom brighten up your day with this fun and nimble spot for the American retailer.

Campfire NY

Campfire NY

As a marketing agency, Campfire’s ethos is unusual - work the media by pretending there is no media.

Saman Keshavarz: Twice the Speed

Saman Keshavarz: Twice the Speed

It’s all the more interesting for young Pulse director Saman Keshavarz when things are fast-paced and out of order.

Deutsch Gets Twisted in the Desert

Deutsch Gets Twisted in the Desert

Agency invites Twisted Metal fans to shoot 100,000 bullets in Nevada's wasteland for the game's latest release.

Cheeky PETA spot BWVAKTBOOM sparks debate

Cheeky PETA spot BWVAKTBOOM sparks debate

'Boyfriend Went Vegan and Knocked the Bottom out of Me' is a comedy spot causing furious debate on social networks.

Direct the Red Hot Chili Peppers

Direct the Red Hot Chili Peppers

Interactive video for the legendary rockers’ new track Look Around gives you control over the camera.

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