Coke’s Super Furry Animals
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Coca-Cola has unveiled plans for an interactive Super Bowl campaign that will see its iconic polar bear characters tune in and respond to the game in real-time, as well as interact with fans through social media.
With the soft drinks giant estimating that 60 per cent of the 110 million-plus viewers on 5 February will also be surfing the web via a second screen, Coca-Cola is hoping to engage those consumers with its ambitious
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Coke’s Super Furry Animals
The bears are back in a live, interactive Super Bowl campaign that will see them react in real-time to the game.
Coke’s Super Furry Animals
The bears are back in a live, interactive Super Bowl campaign that will see them react in real-time to the game.
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