Coke’s Super Furry Animals
This content is only available to free trialists and subscribers.
Subscribe to shots
- shots magazines and DVDs
- Unlimited access to all videos and articles
- Access to creative connections for all content
- Ability to save to My shots
- Full access to directory content
Coca-Cola has unveiled plans for an interactive Super Bowl campaign that will see its iconic polar bear characters tune in and respond to the game in real-time, as well as interact with fans through social media.
With the soft drinks giant estimating that 60 per cent of the 110 million-plus viewers on 5 February will also be surfing the web via a second screen, Coca-Cola is hoping to engage those consumers with its ambitious
Related videos
Nike Basketball: Basketball Never Stops
Lance Acord shines a light on the NBA and fans alike to show the influence of the game beyond the courts.
Coca-Cola: Siege
It's Lord of the Rings on laughing gas in Coca-Cola's animated Super Bowl spot, directed by FX & Matt.
Coca-Cola: Finals
Coca-Cola gives one student the ultimate wake-up call in this spot from Wieden+Kennedy Portland.
Coke’s Super Furry Animals
The bears are back in a live, interactive Super Bowl campaign that will see them react in real-time to the game.
Coke’s Super Furry Animals
The bears are back in a live, interactive Super Bowl campaign that will see them react in real-time to the game.
Related articles
Bites from the Big Apple
With the playoffs settled, the countdown is on to America’s biggest football - and advertising - event.
Creative Connections
- Agency
- 38 articles and 195 videos
- Post Production
- 12 articles and 29 videos
- Post Production
- 25 articles and 285 videos
- Post Production
- 2 articles and 59 videos