Weight Watchers Come Out to Play
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On New Year’s Day, as the world nursed its aching hangover, Saatchi & Saatchi London took over a full commercial break on national television to launch its new influential campaign for Weight Watchers. Fronted by former Strictly Come Dancing judge, Alesha Dixon with real Weight Watchers members, the unique 3’10” film aired across all UK commercial channels on Sunday 1 January. It was shot over two days in Soho by Academy
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