New Director: Omri Cohen
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Director Omri Cohen was told by tutors at his film school that no one would ever employ him. Then they kicked him out. The only response to that is to make a great commercial for a world renowned sports brand in a part of the world you’ve never been and for a sport you know nothing about. So that’s what Cohen did. Twice. Here the emerging commercials director explains the shoot, his ideals and how
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