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Pinder Soaks the Pressure for Lynx

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We all remember playing athletics games on the old 80s consoles which required much finger-blistering dedication, and if you don’t, then creative communications agency TMW will ring your bells with its interactive push for Lynx Dry.

The London-based firm has created two online digital games for Lynx, Pindering and CTRL-X, featuring the acting (and looking attractive) talents of UK glamour model Lucy Pinder to engage millions of males in a follow up to the

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