LYNX TWIST & POUT

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Take one interesting concept, add an intereactive twist, sprinkle liberally with semi-naked models and more than a bit of hard work and what you have is the new Lynx Twist campaign from Freud Communications, Mindshare and Mind's Eye Media.


Using Facebook to create a 'choose your own adventure' narrative where the user can navigate through a series of stories, the campaign not only pulls the viewer into the world of Twist but makes you want to