Take one interesting concept, add an intereactive twist, sprinkle liberally with semi-naked models and more than a bit of hard work and what you have is the new Lynx Twist campaign from Freud Communications, Mindshare and Mind's Eye Media.
Using Facebook to create a 'choose your own adventure' narrative where the user can navigate through a series of stories, the campaign not only pulls the viewer into the world of Twist but makes you want to