Subaru: Minicar Music Player
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Lots of toy cars that play a quiet melody and which stop and start in a big room doesn't sound massively impressive, admittedly, but it's actual quite compelling. The little promotional cars - which were introduced to promote dealer-visits - were equiped with Subaru's Eyesight technology which automatically detects obstacles. When the cars move they play a melody, when they stop, so does the tune. Simple but effective work from Asatsu-DK and Wataru Sato drops a spot that will make you smile and reconsider how close you stand to the kerb. Things are really heating up in this launch spot for the new Subaru BRZ from Radke collective Common Good. If you've never seen a dog jackknife a motor vehicle now's your chance in The Hoffman Brothers' funny commercial. Dentsu go nuts (and bolts) in this spot for Subaru with INFECTED and LAFOURMI on production and post.
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