Publicis peels back the effects of EB

Garrett L. Katerzynske

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National charity, DEBRA, believes that the rare genetic skin condition, EB (Epidermolysis Bullosa), isn't rare enough and has consulted Publicis London to come up with an educational digital campaign to highlight the alarming physical effects.

With 5,000 UK residents suffering severe blistering at the slightest knock or rub, the charity intends to spread awareness of the physical and emotional complications associated with this condition.

For this year’s EB awareness week (25-31

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