+Castro shows Danone's Vidacol has heart

Garrett L. Katerzynske

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When the innovators at +Castro were tasked with raising awareness of cardio vascular disease and lowering high cholesterol levels, they shot for the heart.  The innovation house teamed with the health oriented brand, Danone, and their cholesterol reducing product, Vidacol, and took to the heart of Beunes Aires, Plaza de Mayo, for an interactive communication experiment.     

Staged during the worldwide Month of the Heart, participants were asked to donate their image and heartbeat to the

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