AIDES premiers daring app for new campaign

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The leading HIV/Aids awareness organisation in France has quite possibly reinvented the nature of Facebook tagging. Say goodbye to simple pictures and videos because, according to AIDES, facebook tagging can now be used for hooking up by the younger generations. Known as Shag Tag, this app asks for a hell of a lot of courage, all in the name of safer sex.

As the campaign explains, this new app on the popular social media site asks

AIDES: A Life

AIDES: A Life

TBWA\Paris deliver a hard-hitting message for World Aids Day.

AIDES: Clever Dick

AIDES: Clever Dick

Carnibird's Daniel Perez shows us how the clever ones will always go far in life for AIDES.

AIDES: Graffiti

AIDES: Graffiti

Yoann Lemoine shows he can shoot an aids commercial like no one else in this new spot encouraging safe sex.

AIDES: Baby Baby (Vibrators) (clip)

AIDES: Baby Baby (Vibrators) (clip)

Our hero, a young boy, isn't interested in playing boys' games and would rather play

AIDES: Sexy Fingers

AIDES: Sexy Fingers

The French organisation returns with a prickly campaign featuring an interactive website and Android app.

Mini Burger Rings: Trucker

Mini Burger Rings: Trucker

A truck-driving hick takes some time out from his highway trawling to talk about his

AIDES: Willy the Tourist

AIDES: Willy the Tourist

Goodby, Silverstein & Partners go jet setting with Willy in a spot from Luciano Jordao and Luciana Fintelman.

AIDES: Plane

AIDES: Plane

A plane hovers languidly as two naked men have energetic sex in the toilet. Once

AIDES: Smutley

AIDES: Smutley

This retro tom cat is getting his end away all over town in the latest AIDES film, from GSP and againstallodds.

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