Pressing Concerns for Gucci and Fiat
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White Lodge London, the high end fashion content arm of Blink, has, with director Chris Sweeney, combined the two worlds of motoring and fashion for this fantasticly clever film for Gucci and the Fiat 500 where fashion items are transformed into parts of a Fiat 500. It has yet to be confirmed whether the car, or the Gucci items that create it, are more expensive.
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