GSP and Chevy go interactive for the Super Bowl
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2012 marks the first year the Super Bowl is to be streamed online, and Goodby Silverstein & Partners is taking the plunge and adding an interactive element to its campaign for Chevy.
Launched yesterday (Sunday), Chevy Game Time is a specially-created app intended for use as the Patriots and Giants battle it out on 5 February. Featuring trivia questions and live polls, prizes will be up for grabs including 20 Chevys and products from
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