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Getting the extras that suit your lifestyle and personality are important when buying a new car, but have you ever considered that those extras might have personalities of their own?
In a new campaign for the Kia Cerato Hatch, Sydney-based agency Innocean has launched a documentary-style short film starring characters who personify the car’s extra features, which all come as standard.
In the Nick Ball-directed film, the likes of iPod connectivity, big boot
Landscape artist Jimmy Denevan helps Hyundai and Innocean Sydney to make their mark.
Brent Bonacorso and Innocean Worldwide help the new Elantra break out of its shell.
Independent's Thierry Poiraud questions the world and its conventions in a spot for Hyundai.