Cockburn's: 12 Incher

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Neil Dawson, executive creative director at BETC London, has added another string to his bow, that of director. In this online spot for Cockburn's port, directed through Hungry Man London, he takes the helm and continues the fine tradition of the tagline 'Pronounce Responsibly'. In issue 133 of shots, out this week, Dawson takes us behind the scenes of his debut shoot and explains the thinking behind it and

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