For the arrival of Jordan’s new trainer for Knicks player Carmelo Anthony, the Melo M8, W+K NY teamed up with Klip Collective to stage this event in the Big Apple. Titled the M8 NYC Flight Event and hosted at Pier 54 on the Hudson River, the audience were treated to a surprise projection of Melo across the river that combined water holograms and 3D-mapping. Check out the video from the night above, or
Dwyane Wade gets some air in the latest from Jordan's Dominate Another Day campaign.
B-ballers beware: the basketball court turns into a gladiator ring in this spot care of
Park Village's Luke Losey directs a 4D spectacle on Ralph Lauren's doorstep
To showcase the Auris' ability to recycle energy, Toyota, glue Isobar and Superglue shoot a live projection mapping