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shots Awards Winners 2012

23rd November 2012

After months of shortlisting sessions, emails, calls and meetings with our judging panel, the shots Awards 2012 finally took place last night at London’s May Fair Hotel. It was, as predicted, a roaring success with a lot of dancing into the early hours as EMI Sync artists entertained the ad elite.

The night kicked off with a champagne reception in the Quince Salon before guests descended into the May Fair theatre where a short and sweet prize-giving ceremony, hosted by T4’s Georgie Okell, commenced.

The first award, for Interactive/Experiential Campaign of the Year, was won by Wieden + Kennedy Portland and MJZ Los Angeles for their Old Spice Terry Crews' Muscle Music YouTube piece.

The Wieden office was also crowned Agency of the Year and delivered an acceptance speech featuring a number of its employees via video (above).

Stink London emerged as Production Company of the Year on the night and The Mill London took Post Production Company of the Year.

TV Commercial of the Year was won by Matthijs van Heijningen’s The Bear for Canal+ out of BETC Paris and produced by Soixante Quinze.

Director of the Year went to Ringan Ledwidge of Rattling Stick for work including The Guardian Three Little Pigs, Barnardo’s Life Story and Axe Susan Glenn. Editor of the Year was awarded to Ledwidge’s cutting partner at Work Post London, Rich Orrick.

Online Checkout for Google won Best Branded Short by Across the Pond and New Director of the Year went to Ben Liam Jones and Andy Hunter for their NSPCC/Childline film, It Follows Me Around.

Our Twitter Audience Award was won by BBH London and Rattling Stick's Three Little Pigs for The Guardian, which received over 50 per cent of the total votes.

Music at the after party came from EMI band The Good Natured, who performed an exclusive live set, and DJs Dan & Kyle from Bastille and Right Click Save As. Good luck with nursing the hangovers, thanks for making it great and see you all again next year for a bigger, better party.

Thanks to all our sponsors Palma Pictures,  Saddington Baynes, Engage and Experience, Sarida Bossoni and 1000Volt all sponsoring categories.

Check out our winners photos from the night on Facebook.

Related videos

The Guardian: Three Little Pigs

The Guardian: Three Little Pigs

Rattling Stick's Ringan Ledwidge gives a new twist to an old tale in a spot through BBH London.

CANAL+: The Bear

CANAL+: The Bear

In the latest campaign for the French TV network, we get thrown into an action-packed feature scene with a twist.

Google: Online Checkout

Google: Online Checkout

The frustrations of internet shopping writ large in this short film from Misha Manson-Smith.

NSPCC/Childline: It Follows Me Around

NSPCC/Childline: It Follows Me Around

Barnardo's: Life Story

Barnardo's: Life Story

London agency teams with Rattling Stick to tell the reverse story of Michael, a product of the charity’s work.

Axe: Susan Glenn

Axe: Susan Glenn

No one forgets their first crush, not even Kiefer Sutherland as he leads a change in direction for Axe.

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