After months of shortlisting sessions, emails, calls and meetings with our judging panel, the shots Awards 2012 finally took place last night at London’s May Fair Hotel. It was, as predicted, a roaring success with a lot of dancing into the early hours as EMI Sync artists entertained the ad elite.
The night kicked off with a champagne reception in the Quince Salon before guests descended into the May Fair theatre where a short and sweet prize-giving ceremony, hosted by T4’s Georgie Okell, commenced.
The Wieden office was also crowned Agency of the Year and delivered an acceptance speech featuring a number of its employees via video (above).
Director of the Year went to Ringan Ledwidge of Rattling Stick for work including The Guardian Three Little Pigs, Barnardo’s Life Story and Axe Susan Glenn. Editor of the Year was awarded to Ledwidge’s cutting partner at Work Post London, Rich Orrick.
Online Checkout for Google won Best Branded Short by Across the Pond and New Director of the Year went to Ben Liam Jones and Andy Hunter for their NSPCC/Childline film, It Follows Me Around.
Our Twitter Audience Award was won by BBH London and Rattling Stick's Three Little Pigs for The Guardian, which received over 50 per cent of the total votes.
Music at the after party came from EMI band The Good Natured, who performed an exclusive live set, and DJs Dan & Kyle from Bastille and Right Click Save As. Good luck with nursing the hangovers, thanks for making it great and see you all again next year for a bigger, better party.
Check out our winners photos from the night on Facebook.
Rattling Stick's Ringan Ledwidge gives a new twist to an old tale in a spot through BBH London.
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The frustrations of internet shopping writ large in this short film from Misha Manson-Smith.
London agency teams with Rattling Stick to tell the reverse story of Michael, a product of the charity’s work.
No one forgets their first crush, not even Kiefer Sutherland as he leads a change in direction for Axe.
New interactive experience threatens office productivity and eardrums.
Tim Cumming discovers that acclaimed director Ringan Ledwidge's greatest work has only just begun.