This week saw AKQA's future take a new and interesting direction with the announcement that it has been acquired by WPP, and today at 15:45 in the Palais, AKQA will look to significantly alter other peoples' lives when they showcase this year's winners of their annual Future Lions competition. Open to students across the globe the competition looks to uncover the next wave of creative free-thinkers. Here AKQA co-founder, James Hilton, discusses the competition, what it means, how it works and why you should be taking notice.