Leo Burnett Asks 'Where's Ridley?'
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When it comes to making great TV ads, the director is the unofficial third member of the creative team, marshalling a diverse set of talents and channelling their own creative vision into the process. But what about digital? Can the same be said for innovative projects made for the online space, where interactivity alters the viewing experience for each user? How should the process work for this contemporary medium? Well, these are all questions that
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