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Green Flag on Their Revamp and New Ad

Piers Newson-Smith, head of brand and marketing planning at Direct Line Group on the brand's radical new commercial

Think about industries you expect cool ads from and insurance and probably way down your list, with the exception of a Harvey Keitel here, a Churchill dog there, they are by and large interchangeable dreck you have to sit through when you're watching daytime TV. Green Flag (owned by Direct Line) want to change that with their new ad, from WCRS and directed by CANADA, so we spoke to their head…to continue reading please subscribe now

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