Gender Equality is Rife at Cannes Lions 2017
All jury presidents and See it Be It participants announced for Cannes Lions Festival of Creativity 2017.
This year Cannes Lions is flying the flag for gender equality; not only is the See It Be It programme going ahead for the fourth year running, but the festival has also represented almost 50% of woman across all of its juries this year.
During the eight day festival – held 17-24 June – 43% of women will serve as jurors; which marks a 21% increase since 2012 and reflects the changing attitudes within the industry.
The full list of juries is available here, but the presidents for each category are listed below:
Cyber – Colleen DeCourcy, Global CCO, Wieden+Kennedy: US
Design – Planeta Design’s founder/creative director Sandra Planeta: Sweden
Digital Craft – UNIT9’s creative director Henry Cowling: UK
Direct – Dentsu’s CCO Ted Lim: APAC
Film – Deutsch North America’s CCO Pete Favat: USA
Film Craft – FINCH’s founder/executive director Robert Galluzzo: Australia
Glass – DDB Worldwide, North America’s president & CEO, Wendy Clark: USA
Media – PHD Worldwide’s Worldwide CEO, Mike Cooper: UK
Mobile – AKQA’s Head of Emerging Technologies, Andy Hood: UK
Outdoor – Publicis, Global’s CCO Bruno Bertelli: Italy
Print & Publishing – Grey’s CCO Fran Luckin: South Africa
Product Design – YES ARCHITECTURE.’s owner Ruth Berktold: Germany
Promo & Activation – BETC’s President & CCO, Stéphane Xiberras: France
PR - Omnicom Public Relations Group’s CEO Karen van Bergen: USA
Radio – Dentsu’s President & CCO Mario D'Andrea: Brazil
Titanium and Integrated – Ogilvy & Mather’s co-chairman & Worldwide CCO Tham Khai Meng: US
Creative Effectiveness – Airbnb’s CMO Jonathan Mildenhall: US
Entertainment Lions Jury - Pereira & O'Dell’s Co-Founder & CCO PJ Pereira: US
Entertainment Lions for Music Jury – Universal Music Group’s Global Head of New Business Olivier Robert-Murphy: UK
Innovation – BBG Ventures’ President/Managing Partner Susan Lyne: US
Creative Data – Kantar’s CEO Eric Salama: UK
Health & Wellness – Serviceplan Health and Life’s creative partner, Mike Rogers: Germany
Pharma – McCann Health’s ECD June Laffey: Australia/SE Asia
See It Be It
Since its inception in 2014, the See It Be It programme has addressed the industry’s gender imbalance among middle and senior-level creatives by inviting international women to become special festival guests and experience the best of Cannes Lions.
“They will be exposed to the best inspiration Cannes Lions has to offer, with exclusive mentoring sessions, workshops and a programme of events designed to extend and enhance their network,” says the festival’s executive director & executive lead, See It Be It, Louise Benson.
The aim of the programme is to create a strong global community of women who can become role models for future generations in advertising.
This year’s participants include:
Insight Publicis, Nigeria’s copy group head, Adebola Adegbulugbe
Synergy Dentsu, Pakistan’s ECD Atiya Zaidi
Happiness, Belgium’s creative content director Barbara Dzikanowice
Lew'Lara\TBWA, Brazil’s senior copywriter Deborah Vasques Soares
LA RED GmbH, Germany’s creative concept/copywriter Hannah Johnson
AMV BBDO, UK’s senior art producer Jaki Jo Hannan
Ogilvy & Mather, USA’s associate creative director, Kara Coyle
Octagon, Singapore’s regional creative diretor, Lizi Hamer
Noble Graphics TBWA, Bulgaria’s creative director, Maria Milusheva
AOL Canada’s director, Video and Mobile, Marla Natoli
OgilvyOne Worldwide, Mumbai, India’s creative supervisor, Sakshi Choudhary
McCann Tokyo, Japan ‘s creative director Satoko Takada
Livity senior graphic designer & Knit Aid, UK director/founder Shahnaz Ahmed
Australian copywriter/creative freelance Shannon Crowe
AKQA, USA’s senior copywriter Tahirah Edwards-Byfield
This year’s See It Be It ambassador is Badger & Winters founder/CCO Madonna Badger, who reveals her excitement about taking this role, and her plans for this year’s programme, “One of our goals this year will be to creatively strategize a format for past and present See It, Be It participants to become a trusted support system for creative women globally.”
For more information and updates about this year's festival, click here.