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Heineken's Social Experiment Unites Divided People

Publicis London put people divided by their views together in a room in an attempt to create unity between them.

Would you kiss a Tory? Share a beer with a Trump supporter? Break bread with a Brexit campaigner? If the answer to any of these questions is no, then you might benefit from watching Worlds Apart, a social experiment spot by Publicis London and RSA for Heineken.

For this video, directed by Toby Dye, the agency had people with opposing views meet in a room as strangers, and got them to perform…to continue reading please subscribe now

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