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Fold7 Return Carlsberg to their Danish Roots

Experience some serious 'hygge' as Mads Mikkelsen takes you on a tour of Carlsberg's home country, Denmark.

Fold7 are on a mission to change perceptions of Carlsberg.

What comes to mind when you hear Carlsberg? Lager louts getting rowdy after the big match? That might have been fashionable in the late '90s, the era of Loaded magazine and 'Cool Britannia', but it doesn't wash any more. With this in mind, Fold 7 creative team Lucy Aston and Ben Ducker have gone back to the drawing board and created The Danish Way, a campaign…to continue reading please subscribe now

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