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Hear 'The Voice of Art' Thanks to IBM AI

Ogilvy Brazil allow museum visitors to have conversations with artworks with new app.

Ogilvy Brazil, IBM and the Pinacoteca de São Paulo Museum have joined forces to give some of Brazil's most beloved artworks a voice using IBM Watson, an artificial intelligence technology.

Named The Voice of Art, this new project aims to change the startling statistic that 70% of Brazilians have never visited a museum. Partly blaming this on the lack of interactivity in the art experience, Ogilvy and IBM created an innovate audio guide available to visitors of the…to continue reading please subscribe now

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