101 and Royle Get Crabs for Zoopla
Zoopla launch their largest ever campaign, featuring real hermit crabs carry houses around on their backs.
Directed by Augusto Sola (through Riff Raff,) the ad saw hermit crabs moving shells, each of which was an intricately designed and partly 3D-printed model that incorporated a house around the spiral shells already favoured by the hermit crabs.
As such, the production came…to continue reading please subscribe now
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