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YouTube to Skip 30-Seconds Unskippable Ads

YouTube are to stop showing 30-second unskippable ads before their content from 2018.

In a move that could be bad news for the ad world but will be great news for fans of insipid teen bloggers and snake videos, YouTube are to stop showing 30-second unskippable ads before their content from 2018.In an official statement, a Google spokesperson said that the video site would ‘focus instead on formats that work well for both users and advertisers.’ This includes 20-second unskippable spots, as well as ‘bumper ads’, 6 second…to continue reading please subscribe now

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