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Ogilvy Promotes Hidden Figures with AR App

New film Hidden Figures inspires IBM, T Brand Studio & Ogilvy to create AR app that unlocks info about STEM women.

The issue of diversity has long been debated in adland. However it seems to span more than just our industry as 20th Century Fox’s latest film Hidden Figures (released Jan 6) proves, focussing on the little known story of the African-American women behind launching astronaut John Glenn into space.

Inspired by this story, IBM together with the New York Times’ creative agency, T Brand Studio, and Ogilvy & Mather created Outthink Hidden, a campaign that…to continue reading please subscribe now

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