NOMAD Skates The Long Road To Tokyo
Branded documentary captures a skateboard's journey from Spain to Tokyo to secure Olympic status for the sport.
Solo synchronised swimming. Race walking. Live pigeon shooting. Though these arguably odder activities have all become Olympic sports, skateboarding has remained outside the official ranks so far.
Come the 2020 Games, that could all change, however, thanks to a novel stunt by Spanish skate brand NOMAD and Madrid agency LOLA MullenLowe, in which a custom-created 'torch' board was skated from Zaragoza, Spain to Tokyo, Japan - the host of the next Olympics - to raise…to continue reading please subscribe now
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