Give Good Notes to Lebanon’s Street Kids, says JWT
JWT MEA has created a new currency to overcome negative attitudes towards homelessness in Lebanon.
If giving money to homeless people is something that you are strongly against, then perhaps Lebanon’s latest initiative may change your mind.
Lebanese supermarket Bou Khalil and a local NGO (which has chosen to remain anonymous) have quashed public misconceptions that all homeless people are alcoholics and drug addicts by creating the Good Note – “a way to give children on the streets the things they need, with a clear conscience," says its website.
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