Honda's Masterful Music Machine
F/Nazca Saatchi & Saatchi earns media for the Honda Fit Twist launch via musical motoring.
Forget the Tsukuba Circuit in Japan, Nürburgring in Germany, and Indianapolis Motorspeedway, because F/Nazca Saatchi & Saatchi has created its own track to put the new Honda Fit Twist through its paces. The twist-the track is of the musical variety.
The agency teamed with Brazilian electronic music icons, N.A.S.A., and transformed the vehicle into a rolling DJ booth to promote its exclusive Brazil launch. Once the visor was rigged to make the beat drop, the glove box…to continue reading please subscribe now
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