British Arrows Craft Awards Winners 2012
The Guardian Three Little Pigs and Channel 4 Meet the Superhumans won big at last night’s ceremony in Embankment.
Last night saw the ad elite gather around dinner tables at a plush London venue in Embankment as the best crafted work from the past year was handed Arrow Awards.
Following a cocktail reception at Planit, Lizie Gower, chairman of the British Arrows and MD, Academy, and Andrew Ruhemann, chairman of the jury in 2012 and MD, Passion Pictures, took to the stage to address the room and kick off the proceedings.
Host for the night, carrier bag-clutching comedian Angelos Epithemiou, then took over to announce this year’s big hitters, with Three Little Pigs for The Guardian and Channel 4’s Meet the Superhumans notching up the most gongs.
The top Award on the night (Best Crafted Commercial) went to BBH London and Rattling Stick’s Three Little Pigs for The Guardian, helmed by shots’ Director of the Year, Ringan Ledwidge. The work was awarded for having the biggest variety of crafted content.
Passion Pictures was awarded gold in animation for its Stadium UK Olympics work for the BBC. Silver was won by Digital Domain for Toyota GT86 The Real Deal, helmed by Adam Berg.
Gold in Editing went to Tom Hardy at Stitch and young performer Lewis McGowan was present on the night, to collect his Best Actor award for his role in Dougal Wilson’s John Lewis Christmas 2011 instalment The Long Wait.
Meanwhile, gold Cinematography went to Mattias Montero for Hovis Farmer's Lad and Max Gottleib of Stink won the Best Production Design prize.
MPC took home the Arrows for VFX work, awarded to Paul O’Shea and Rob Walker, Simon Ratigan of HLA won Best Live Action SFX and Tim Hardy at Stitch took Gold in Editing.
The New Director award on the night was awarded to Amanda Boyle at Academy Films and an Achievement in Production prize went to Rory Fry of 4Creative for Channel 4 Meet the Superhumans.
MPC's Jean-Clement Soret won Colourist Gold for BA Aviators and The Mill took home CGI Gold and Silver Awards for clients Range Rover Sport and Audi respectively.
Direction Gold was awarded to Tom Tagholm and his Meet the Superhumans for Channel 4. Meanwhile, Ringan Ledwidge took silver on the night.
This year saw a new category, Best Use of Recorded Voice, introduced which was won by Thomas Kilroy, for Thomson Holidays Time for a Holiday.
Guests and winners celebrated their wins in the nearby open plan bar area as the Arrows’ Craft ceremony closed for another year.
For a complete list of winners go to British Arrows.