Union Bank invites public to design TV commercial
Agency Eleven Inc and B-Reel give the public the tools to create a banking TVC. Jet packs, here we come.
Tired of banking clichés and boring commercials? Think you can make a better one? Agency Eleven Inc.’s Commercial by Design website is letting users direct its ad for Union Bank. What’s more, they’ll put the most popular spot on TV.
B-Reel and director Roderick Fenske have created a series of humorous scenarios, leaving the shot selection, arrangement, and style for the world to decide. So take a seat in the director’s chair and choose your favourite commercial clichés. Decide between cute or funky jingle, create the tacky setting of your choice, and throw in a random cameo if you like. Perhaps you want to include a parachute entrance or fancy adding a kitten or two for good measure; it’s entirely your call. On top of the 40,000 possible combinations of imagery provided, there's an option to 'put yourself in it', meaning anything is possible.
Visit Commercial By Design to get started on your 30 seconds of fame. The execution with the most votes by December 31 will be featured on television in 2013.
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