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Chupa Chups’ Ouija board trick is a treat

Candy brand creates engaging social interactive game for Halloween on YouTube.

The lollipop is often used as a substitute for smoking, though it’s difficult to imagine Sigmund Freud or Sherlock Holmes sucking on a lolly. Something about the hard candy just can’t be taken seriously. Maybe that’s why Chupa Chups prides itself on taking life less seriously with trivial ads, silly puppet characters, and flashy animations.

In pursuit of perfecting the brand’s pedantic paradigm, the brand has created the ChupaChups Chuckboard, an interactive social media game…to continue reading please subscribe now

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