News in Brief 09 May 2012
Cannes Lions Advertiser of the Year announced plus news from Velocity, ADC, One Show, AICP, The Colony and more.
Mars Claims Advertiser of the Year at Cannes
The 59th Cannes Lions International Festival of Creativity has announced the winner of one of its most prestigious awards: Advertiser of the Year. Mars, manufacturer of chocolate, gum and confections, pet food, drinks and other food products, has been given the honour, bringing its number to 77 for Lions wins across different categories to date. The Advertiser of the Year award is given to a brand that has truly set itself apart from the competition, marketing its products in ground-breaking ways and fostering creativity. A trophy will be given to Bruce McColl, chief marketing officer of Mars Inc. during the Film, Film Craft, Branded Entertainment & Content, and Titanium and Integrated Lions Awards on Saturday 23 June.
PICNIC to host Innovation Mash Up Event in Amsterdam
PICNIC, a platform for cutting edge, innovative ideas and services in Europe, will host a picnic in Amsterdam’s Pakhuis de Zwijger to explore new ways of integrating Dutch creativity and the successes of other industry professionals into the business world. The event will consist of a morning session, where ideas and case studies are shared by companies such as IDEO (design thinking), Shell (scenario planning), and Vodafone (crowdsourcing), among many others. The afternoon session will then supply a series of hands-on workshops, giving participants practice with multiple creative processes. Those specifically responsible for research and development within their company will ultimately benefit. Registration is required.
Draftfcb to again sponsor students at Cannes Festival
The global marketing agency, Draftfcb, will be partnering with Roger Hatchuel Academy for the third consecutive year to provide a one-week training opportunity at Cannes Lions for students interested in advertising, marketing, communications, or design. The group will consist of about 40 students from over 30 different countries, all of whom will go to the Festival and take part in various activities, in addition to attending an intensive, customised programme of teachings and discussions. Festival goers can follow the students during their week as they share their experiences through social media channels, such as Twitter, with hashtags like #Draftfcb and #RHA, and Facebook on the Draftfcb Company page. At the end of the Festival, some students may be given an internship opportunity.
Velocity launches Uprising collective
South African-based production company Velocity has launched a new collective named Uprising. This group of creators and directors is responsible for assisting Velocity directors Keith Rose and Greg Gray in the creative department; however, that is just their day job. Uprising introduces the world to their lives outside of the office, where they do things their way, and successfully so. One member of Uprising is Tristyn Von Berg. A South African native with an appreciation for black and white film, Von Berg has won silver and bronze Clios, in addition to being a D&AD finalist for his Organ Donor spot Leila.
ADC Gala descends on NYC
Last night (Tuesday) saw industry figures gather in New York for the annual Art Directors Club gala as this year’s winners, announced in early April, took to the stage to collect their trophies. Several other awards were announced on the evening; BETC Euro RSCG was named Agency of the Year while BBDO scooped the Network of the Year accolade, but no Black Cube for Best in Show was given. For more info visit the ADC website.
One Show Design winners
On Monday evening the first One Club awards ceremony of the week took place, as 81 pencils were handed out at the 2012 One Show Design Awards. Hosted at the Frank Gehry-designed IAC Building in New York City, 20 different companies scored awards on the night. Best in Show was presented to Serviceplan Gruppe from Munich, Germany for its Solar Annual Report for Austria Solar, the first solar-powered annual report. In total, Germany earned 15 pencils while the USA and Brazil both picked up 10. For a full list of the winners visit the website.
2012 AICP Show tickets on sale
Tickets for the premiere of the 2012 AICP Show and Next Awards are on sale now here. The event takes place on 12 June at its usual haunt, the Museum of Modern Art in New York, while the Next Awards will be unveiled during the day.
The Colony throws Afterparty
New York-based directing collective The Colony has launched a new sister company focusing on VFX and post production. Named Afterparty, the studio will support The Colony’s directors as well as taking on its own projects for commercials, web, television and film. Led by a collaborative group of directors and animation directors, services offered include colour correction, conform, compositing, and 3D and CG design.
Eclectic Music and LBB to stage industry band battle
Eclectic Music and Little Black Book have teamed up to stage Battle Of The Bands, a competition open to musical groups whose members work for London advertising agencies, production companies and post houses. There will be two initial heats, to be held on 23 and 31 May. Each heat will see five bands perform with one winner being chosen by an impartial jury on the night and a second decided the following day via a voting competition on Facebook, where videos of the performances will be posted. The four winners will then perform at the final on 13 June, when the victor will be crowned, also winning a studio session with producer Ben Hiller (Blur, The Doves, Elbow) who will produce one track for them. All three events will be held at the 229 Venue, London.