Heineken helps you recreate The Date
With Valentine’s Day just around the corner, get a helping hand with a Serenade from Heineken and W+K Amsterdam.
Through the social network, users can create a personalised video sung by the musical star of the commercial, Paul ‘Kiss’ Kissaun. He’ll serenade your crush with a hand-chosen date request – and then it’s up to them to reply yes or no.
On Thursday 9 February, Heineken will also be staging an eight-hour live version of the Serenade via YouTube, where Kiss and his band will be playing out date requests live, with event viewers able to see the real-time responses and interact with the team through Heineken’s Twitter, Facebook and YouTube.
Check out the teaser video above or visit the app to join in, and you might get lucky this Valentine’s Day.
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- Agency Wieden+Kennedy Amsterdam
- Production Perfect Fools, Passion RAW
- Agency Producer Christian Downes
- Executive Creative Director Mark Bernath, Eric Quennoy
- Art Director Philip Brink
- Copywriter Hugo van Woerden
- Director Willem Gerritsen
- Executive Producer Dan Scott-Croxford
- Producer Bruce Williamson
- Director of Photography Rolf Dekens