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Hugo Boss goes interactive on YouTube

Fashion brand collaborates on interactive YouTube project with video artist and director Marco Brambilla.

Hugo Boss has teamed up with video artist and director Marco Brambilla for this interactive film through Stink Digital. Hosted at Hugo Boss' YouTube page and themed around new fragrance Just Different, the technology behind the film allows the viewer to control the story by enabling their webcam and using head motions to alter what they see.

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