Gamification: Staying Ahead Of The Game
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Ben Jones, European head of technology at interactive marketing company AKQA, discusses Nike Training Club, a popular sports gamification project aimed at women.
How did gamification lift Nike Training Club above the plethora of training apps out there?
There are research indications that training apps are often only used once or twice then left in the app graveyard, rather like a new gym-goer’s membership. However, using a key gaming mechanic like rewards and levels, we are able
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