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City Branding: Chengdu’s can-do attitude
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Subscribe nowJoe Zhou, the vice president of public affairs at Ogilvy, Beijing, elaborates on a mission to rebrand the earthquake-ravaged city of Chengdu, a campaign that involved the arduous task of hugging baby pandas
Ogilvy Beijing invited the world to compete to become ‘Pambassadors’ in Chengdu, China’s panda capital. When you were first approached for this project, what were your initial thoughts about it?
As you know, Ogilvy has a strong practice and history in the area of
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