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City Branding: A lake town with a long game
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Subscribe nowLula Raghavan, who heads up the Mumbai office of branding firm Landor Associates, reveals how a name and identity were created for a brand spanking new Indian city
What was the original brief?
This was the vision of Ajit Gulabchand, the CEO and Chairman of the Hindustan Construction Company, India’s largest construction company. He was looking at how India was developing and saw that our cities were very over populated, congested and polluted and that quality of
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