City Branding: Overview

Laura Swinton | March 2012

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These days, increasing inter-city competitiveness means that councils and municipal bods face the challenge of making their towns stand out from the rest. But whereas a product can have a simple USP or a clear brand identity, a city is a complex, changing organism that tends to shun definition. Laura Swinton examines the art of pinning down and selling the mercurial metropolis

 

Good news for creatives and strategists who wasted too much of their youth playing

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