The shots Audience Award was the only one of the ten categories that enabled everyone to get in on the act, via Twitter, of voting. Chosen from the three categories of TV Commercial of the Year, Interactive Campaign of the Year and Best Branded Short of the Year, the Audience Award was, initially, a hard fought battle. And then it wasn’t. Because after only a few days Xbox 360 Dance Central Out Dance
Mark Fitzloff and Tom Blessington, of winning agency W+Kennedy Portland, impart their recipe for success.
Paul Hardcastle’s had a hand in several of 2011’s best spots & his East London edit house is set for more success.
2011 was a good year for cinematographer-turned-director Lance Acord, Isobel Roberts meets a man of many parts.
Axis’ emotionally resonant take on the well-worn zombie apocalypse trope was a cut above the average game trailer.
Sumo Science’s stop-motion, Nokia-filmed ventures changed the face of commercial animation. Joe Lancaster reports.
Graham Bird tells how MPC’s success isn’t just down to finishing things off, but getting in there early too.
MJZ LA nabs this award following stirling work that exemplifies the company’s director-driven ethos.
Prior to its Super Bowl unveiling, VW’s Passat campaign starring a mini Darth Vader became a viral sensation.
JvM/Spree’s immersive campaign for an action-based television network places viewers right at the heart of a crime.