shots Awards 2011: Branded Short Film of the Year

Joe Lancaster

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It could be said that the modern zombie genre is a tried and tested one that hasn’t evolved at all since the 60s. Making an innovative trailer for a zombie-slaying computer game, then, is a pretty tricky task, but one that animation studio Axis rose to with style and ingenuity to promote Deep Silver’s Dead Island.

When the 90-second Stuart Aitken-directed branded short hit the internet in April it became an instant viral success.

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  • shots Awards 2011: Agency of the Year

    shots Awards 2011: Agency of the Year

    Mark Fitzloff and Tom Blessington, of winning agency W+Kennedy Portland, impart their recipe for success.

    shots Awards 2011: Audience Award Winner

    shots Awards 2011: Audience Award Winner

    Though Becky Martin is on familiar terms with success, the brilliant Xbox Out Dance Kylie was her first commercial.

    shots Awards 2011: Director of the Year

    shots Awards 2011: Director of the Year

    2011 was a good year for cinematographer-turned-director Lance Acord, Isobel Roberts meets a man of many parts.

    shots Awards 2011: Editor of the Year

    shots Awards 2011: Editor of the Year

    Paul Hardcastle’s had a hand in several of 2011’s best spots & his East London edit house is set for more success.

    shots Awards 2011: Interactive Ad of the Year

    shots Awards 2011: Interactive Ad of the Year

    JvM/Spree’s immersive campaign for an action-based television network places viewers right at the heart of a crime.

    shots Awards 2011: New Director of the Year

    shots Awards 2011: New Director of the Year

    Sumo Science’s stop-motion, Nokia-filmed ventures changed the face of commercial animation. Joe Lancaster reports.

    shots Awards 2011: Post Production Co. of the Year

    shots Awards 2011: Post Production Co. of the Year

    Graham Bird tells how MPC’s success isn’t just down to finishing things off, but getting in there early too.

    shots Awards 2011: Shortlists Announced

    shots Awards 2011: Shortlists Announced

    The shortlists for the inaugural shots Awards are announced. The full line-up of people, work & companies is here.

    shots Awards 2011: TV Commercial of the Year

    shots Awards 2011: TV Commercial of the Year

    Prior to its Super Bowl unveiling, VW’s Passat campaign starring a mini Darth Vader became a viral sensation.