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Subscribe nowIt could be said that the modern zombie genre is a tried and tested one that hasn’t evolved at all since the 60s. Making an innovative trailer for a zombie-slaying computer game, then, is a pretty tricky task, but one that animation studio Axis rose to with style and ingenuity to promote Deep Silver’s Dead Island.
When the 90-second Stuart Aitken-directed branded short hit the internet in April it became an instant viral success.
Mark Fitzloff and Tom Blessington, of winning agency W+Kennedy Portland, impart their recipe for success.
Though Becky Martin is on familiar terms with success, the brilliant Xbox Out Dance Kylie was her first commercial.
2011 was a good year for cinematographer-turned-director Lance Acord, Isobel Roberts meets a man of many parts.
Paul Hardcastle’s had a hand in several of 2011’s best spots & his East London edit house is set for more success.
JvM/Spree’s immersive campaign for an action-based television network places viewers right at the heart of a crime.
Sumo Science’s stop-motion, Nokia-filmed ventures changed the face of commercial animation. Joe Lancaster reports.
Graham Bird tells how MPC’s success isn’t just down to finishing things off, but getting in there early too.
The shortlists for the inaugural shots Awards are announced. The full line-up of people, work & companies is here.
Prior to its Super Bowl unveiling, VW’s Passat campaign starring a mini Darth Vader became a viral sensation.