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shots Awards 2011: Interactive Ad of the Year
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You’d struggle to find a more immersive campaign than German agency Jung von Matt/Spree’s The Witness, for action and suspense television network 13th Street Universal, and for that it is a thoroughly deserving winner of the inaugural interactive award.
Having already tickled the senses with a cinematic experience in a previous campaign, Last Call for the same client in 2010, The Witness took the idea further by inviting fans aged 18 and over to
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