shots Awards 2011: TV Commercial of the Year

Isobel Roberts

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Each year the hype surrounding the Super Bowl’s commercial breaks is almost as big as the build-up to the game itself, and while most brands keep their spots a closely guarded secret until the big Sunday, last February Volkswagen and its US agency Deutsch took the bold move to unleash their ad for the new Passat launch via YouTube several days early. And the risk paid off – the spot had racked up 12 million

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