Direct To Client: When Clients De-couple

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Frances Royle, head of production partnerships and partner at BBH London talks about the evolving role of agencies and how all the work is up for grabs

The whole production landscape has changed dramatically over the last two years. Media has fragmented into many channels, the majority of which require film content, therefore introducing more opportunities for the production community.

Production companies are working with clients, agencies are expanding their production capability, making more work in-house. There

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  • Direct To Client: Time to toss out the old

    Direct To Client: Time to toss out the old

    AICP President and CEO, Matt Miller, talks about the industry’s reluctance to accept a new way of working.

    Direct To Client: The More Direct Approach

    Direct To Client: The More Direct Approach

    From Agent provocateur to agencies provoked: how clients are cutting out the middle men & working direct-to-client

    Creative Connections

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