Direct To Client: Time to toss out the old
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President and CEO of the Association of Independent Producers (AICP), Matt Miller, talks about the industry’s reluctance to accept a new way of working
Have you noticed an increase in the amount of production companies doing direct-to-client advertising work recently?
Absolutely. As clients are beginning to require more video content for the various platforms on which they showcase their advertising, we are now seeing many different types of production arrangements, including our members working directly with clients.
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