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Subscribe nowHave you noticed an increase in the amount of production companies doing direct-to-client advertising work recently?
Absolutely. As clients are beginning to require more video content for the various platforms on which they showcase their advertising, we are now seeing many different types of production arrangements, including our members working directly with clients.
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From Agent provocateur to agencies provoked: how clients are cutting out the middle men & working direct-to-client
Frances Royle, partner at BBH London talks about the evolving role of agencies and how all the work is up for grabs