Direct To Client: The More Direct Approach

Joe Lancaster

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The customer’s always right, right? So is it OK for clients to be cutting out agencies and working directly with production houses? Joe Lancaster investigates recent shifts in the modus operandi and finds everything changes (clients are getting more creative) and everything stays the same (it’s all about who you work with)

‘If it ain’t broke, don’t fix it’ goes the adage, and advertising certainly doesn’t seem to be broken. People still buy products they see

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