Future Thinking: Television On The Move

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Cannes Lions offers a rare opportunity for the industry’s creative thinkers to get together to explore the state of the business and make bold predictions about the trends that will determine the future. Over the following pages, we explore what delegates had to say about the evolution of TV, the impact of technology and social media, and how clients see the route ahead

As TV and internet on-demand services merge, advertising content needs to match the

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